Millennials demand positive user experience
Millennial generation is changing the consumer buying patterns. According to US Chamber of Commerce Foundations’ Millennial Generation Research Review:
- The Millennial generation’s connectedness demands that brands ensure or influence that the user experience is positive.
- Additionally, this generation will continue to change the marketplace through the blurring of traditional gender roles.
- Savvy marketers will broaden their reach across gender lines to take advantage of the larger, more diverse potential market for their products